CCR: Music Video
How does your product use or challenge conventions and how does it represent social groups or issues? Since R&B is one of the most popular genres in my generation, my conventions were adopted in the finished work. My own taste of music was also taken into consideration for my conventions. From my research prior to the music video I watched the "Sweater Weather" Music video and took inspiration from the shots they included during the film. This led me to include shots like zoom ins, tracking shots, and establishing shots in my own music video. To provide an air of adventure, I used sets, costumes, and props in my music video. I used these components, which I derived from my earlier research, to present a complex message, giving each scene a distinct meaning through the use of costumes and props. Most importantly, a power struggle was depicted by using deliberate camera angles. The conventions used served to highlight the typical traps that many youths fall victim to in rel...
